Addressing real-world problems using in-depth research and analyses to create viable solutions using user interface and user experience (UI/UX) principles.
Background This project focused on creating a title sequence for a how-to YouTube tutorial that gets viewers excited for the following video. This case study explores the process behind the development of the stop motion title sequence, using key techniques such as keyframing, time remapping, layer masking, and track-matting. Design Challenge The primary challenge was…
Background This project focused on creating a how-to YouTube tutorial that guides viewers through transforming supermarket flowers into a professional-looking bouquet. To increase views and drive traffic to the full video, a teaser was also crafted for Instagram Reels. This case study explores the process behind developing both the YouTube tutorial and the accompanying Instagram…
Background This case study explores the creation of a diorama-style animation using Adobe After Effects, where 2D assets are arranged to create a 3D effect. This project required mastering key techniques, such as keyframing and manipulating layers in 3D space, while navigating the software’s complex interface. Early challenges, including coordinating multiple layers and ensuring smooth…
Disclaimer: The social media ads created by the author for this case study project feature a fictitious representation of a brand-name product. These advertisements are part of an experiential learning exercise and are only imaginative works of fiction. The products are not endorsed by the actual brands mentioned. Milano Magic: How a Unique Instagram Reel…
Background Students, especially those with a passion for STEM, are strongly encouraged to explore new technologies. Yet, there is resistance from education systems to permit usage of Generative Artificial Intelligence (AI) systems, such as ChatGPT. At the time this article was written, the regulations surrounding AI use in schools could be quite strict, as the…
Unveiling the Canvas What do carousel posts and infographics have in common? Both encourage longer interactions with your content, potentially boosting your reach and visibility. The Instagram algorithm works like this: if a user doesn’t engage with the initial image in a carousel post, the subsequent image will cause the post to reappear in their…
A Visual Symphony Neographic Media was tasked with creating a band logo identity for a new rock band called The Converters. The band requested that the final iteration capture an essence similar to that of the Guns and Roses logo. Additional logo requirements include that the final design must invoke rock culture, be easily visualized,…
Purpose: Today, many towns have logos that have not been updated since the 1900s. This means that many of the logos we see feel outdated. The purpose of this project was to modernize the logo for Connecticut’s state capital, Hartford. Logo Redesign: While we can appreciate the level of detail in Hartford’s current logo (pictured…
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Objective: Neographic Media was challenged with developing wayfinding cues for first-time New England Tech (NEIT) visitors in search of the Graphics, Multimedia, and Web Design (GMW) Suite. Process: The first step to creating effective wayfinding cues is identifying waypoints that may be confusing for possible personas. An in-depth analysis of the path from the visitor…
